why we love co
Mar22
We first saw and fell for Dalton Maag’s Co in Creative Review. We think it’s one of the most perfect fonts we’ve ever seen. It has love and care poured into every sleek face and delicate curve of every letter – and it spent two years pinned to our wall waiting for the right occasion.
What we like so much about its letter L are those subtle curves at the top. It’s a stick but not a stick. It’s the most understatedly feminine stick we’ve ever seen, without the need for elaborate loops and swirls.
And that’s why we used it for our logo.
