barbalala l

barbalala l

barbalala l

You can’t say we don’t pick some unusual Ls. We didn’t actually choose this one – it chose us. We’re getting to know the wonderfully surreal world of Barbapapa through a new project we’re working on.

As bonkers as Barbapapa is (see Youtube), it is massively enduring (the first book was published in 1970… you can tell); pleasingly fluid (not only can the characters morph into anything, it’s probably the most laidback style guide we’ve ever encountered); and it transfers beautifully to product thanks to its bright and graphic qualities. A character range that can transform into anything must be pretty much every licensor’s dream – see Amazon.

So here we have the lovely Barbalala, who loves music and can transform her body into a harp, all manner of other musical instruments and also the letter L. Useful.

P.S. Is that MC Solaar rapping at 23 seconds into the French opening credits?

barbapapa alphabet

barbapapa alphabet


lumacreative.co.uk

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